10 Commandments of Solar Lead Generation

“Let there be light” in your solar sales process…


1. Don’t bother working with SEO companies – SEO is dead and it’s a waste of time AND money

2. Do ask about your solar lead provider about their lead generation practices.

3. Don’t work with just ANY solar lead provider – find a reputable like Solar One Media.

4. Do measure your sales ROI on your solar leads

5. Don’t buy crap leads with no intent to buy (DUH).

6. Do decide ahead of time the max price you are willing to pay per lead

7. Do ask your solar lead provider if the leads are incentivized or syndicated.

8. Don’t buy leads where the marketing message is inconsistent with what you are trying to convey (another BIG lead buying mistake).

9. Do calculate the cost of lead generation if you were do it yourself vs. hiring a solar lead provider.

10. Do thank your solar lead providers because they work HARD to bring your solar leads that BUY.


Obey and you shall profit!



TaeWoo is founder of Solar One Media, a solar lead generation company. With 10+ years of experience in internet marketing, web development, and online advertising, TaeWoo brings his expertise and pioneering spirit to solar lead generation.

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