10 Commandments of Solar Lead Generation
“Let there be light” in your solar sales process…
1. Don’t bother working with SEO companies – SEO is dead and it’s a waste of time AND money
2. Do ask about your solar lead provider about their lead generation practices.
5. Don’t buy crap leads with no intent to buy (DUH).
6. Do decide ahead of time the max price you are willing to pay per lead
7. Do ask your solar lead provider if the leads are incentivized or syndicated.
8. Don’t buy leads where the marketing message is inconsistent with what you are trying to convey (another BIG lead buying mistake).
10. Do thank your solar lead providers because they work HARD to bring your solar leads that BUY.
Obey and you shall profit!