3 Ninja Tricks to Find Out What Keywords Your Competitors Are Targeting
Let me tell you a little story about “Bob”.
Bob is a good hard working man.
Being sick and tired of working for a boss of 20 years, he took a leap of faith, quit his job, and started a little online hat business.
To grow his business, he started doing online marketing but had no idea what he was doing.
In the first 18 months, he struggled. A lot.
So much so that, he ended up burning through $60k of his savings on online advertising… which left him and his wife to eat nothing but ramen, never go out, and live like hobos.
His wife used to say “I believe in you, i trust in you, i know you can do it”…. but there’s only so much financial stress she can handle.
So she ended leaving him.
She gave him the hand:
Then Bob met me and asked me what he’s doing wrong.
I looked at his search engine marketing campaigns… and in 5 minutes, I told him he was targeting the wrong keywords.
I helped him restructure his campaign by looking at his competitors, and in 2 weeks, he finally broke $3k in sales.
And in 2 months, he was breaking even.
And in 4 months, he was cashflow positive.
He was rolling in the rough…
Why was he struggling in the first place?
He was targeting the WRONG keywords, his customers couldn’t find him.
Of course, if he knew this, he wouldn’t have struggled for so long… and he would’ve still kept the only thing that he loved: his 8 year old dog Echo, whom his wife took with her.
Oh, he could care less about her. In fact, he wanted to:
If you’re doing online lead generation, you’ll soon notice that 1) you are NOT the only business in your industry (surprise, surprise)… and 2) they’ve done a TON of research which you can “borrow” for your own online marketing.
Remember, good artists copy. Great artists steal.
Why reinvent the wheel?
Google makes it’s money by collecting, analyzing. and interpreting keywords.
In fact, they can tell you what your competitors are (probably) using to drive traffic to their site.
You just tell it what your competitor’s URL is and it tells you the rest:
But you have to take the information with a grain of salt because it IS a computer algorithm that TRIES to figure out the relevant keywords.
Good enough, but not 100% accurate.
Most likely, your bigger players have figured out that videos are a good way of generating demand and getting leads.
In another words, they have produced videos to explain what they do, what they sell, how the customers benefit, etc etc.
Good thing about Youtube videos is that the person who uploads the videos not only enters the tags that describes what the video is about, but that it also has voice-to-text processing that is done in the background.
In another words, Youtube can figure out what the person in the video is saying, which they extrapolate relevant text.
You just tell it what your competitor’s video URL is, and it tells you the relevant keywords.
This tool’s accuracy is comparable to that of Google keyword tool.
3) View HTML source
This is probably the most low tech but by far the most unfiltered version of the three.
This is simple: go to your competitor’s site with your browser… then click on “View Source” , which gives you the HTML (the internet “language”).
Look for something like “description” or “keywords”.
<meta name=”description” content=”Solar Panels for Homes – Get quotes on residential solar power systems” />
<meta id=”MetaDescription” name=”DESCRIPTION” content=”XYZ is a leader in full-service solar power for homes, businesses & governments by providing engineering design, financing, installation, monitoring & energy efficiency” />
With those 3 tools, now you know EXACTLY what your competitors are targeting.