5 Assenine Online Lead Generation Tactics
My friend has a 5 year old niece who once told me that her best friend keeps asking stupid questions.
Woah girlie.. that’s a harsh statement. There is NO such thing as a stupid question. Only stupid question is the one that’s not asked.
But you and I are adults…
Are there such things as stupid questions?
In fact, every time someone asks me a really dumb advertising question, I think about how I’d like to be like Rick James:
“SMACK! Cold blooded”
Ok, that was harsh.
Let me retract, there is no such thing as a stupid question.. but there are questions asked by 1) stupid people and 2) people who don’t know.
If you’re reading this, you’re in bucket #2.
Now, let me educate you and help stop “lead generation darkness” from spreading.
1) Rent & Emailing a List
OK, i used to be soft when it came to harsh reality of why renting is a BAD online lead generation tactic…
But let me say it a bit more subtly…
RENTING AN EMAIL LIST and email blasting it IS a form of email spam.
Yes, your or your company CAN get up up to $25k in fine PER violation.
If you send 1,000 emails and 10% complain, you can get up to 100 x $25k = $2.5 MILLION in fines from FTC.
Yes, so DON’T DO IT.
If someone offers to rent you their list, give them the Rick James smack.
2) Buying Links / Building Link Farms
This is an SEO (search engine optimization) tactic to try and rank higher on search engines.
This is stupid for many reasons
1. SEO for lead generation is DEAD. So why even bother?
2. Search engine companies hire thousands of phD computer scientists. Do you really think you can outsmart them?
If someone offers you link farms or link farm services (like bulk domain or bulk C class IP hosting services), once again:
Ugh.. do I need to even explain?
There are many types of spam… SEO, email, social media, mobile, forums, etc.
Stop being lazy and start interrupting people who are not interested.
What should you do if someone offers to spam on your behalf?
4) Buying ad from unsavory part of the internet
Believe it or not, there are shitload of traffic sellers from what i consider “unsavory” part of internet.
We’re talking about people that sell traffic from adwares, spywares, virus software, pop-ups, pop-unders, etc.
Do they work?
Yes they do… but do you want your company, product, or service to be associated with that?
If you sell family oriented product or service, would you want your banner ad next to ethically or morally questionable content?
Yeah, the name of the game is direct response… but I personally wouldn’t.
So if someone offers you this, what do you do?
The concept of safelist is old but still around, believe it or not.
If you own an email list, you basically agree to receive someone else’s email advertising in return for credit to email to his/her list in return.
It’s like a email co-op, if you will.
They all say “sure, it’s all opt-in and people WANT to hear from you.”
It’s no different.. I’d run the hell away.
But before you do, remember to: