Solar Marketing & Lead Generation Blog

3 Questions You MUST Get Answered about the Leads You Buy

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Ever hear this phrase? If you’re at a poker table and you don’t know who the patsy is, you’re it. Or this one..? Knowing is half the battle. Or this one..? I want the truth!   What’s the common theme? You GOTTA know. Especially if you’re buying leads, there are many many mistakes that lead […]

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Confusing Internet Marketing Terms Demystified (Part 5) – Everyone Gets a Cut

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This is Part 5 of the Confusing Internet Marketing Terms Demystified series – Part 1, Part 2, Part 3, Part 4 Internet is awesome. Yes? Fast, convenient, and you have access to any information at the power of your tips. And if you’re a marketer or an advertiser, you have the power to reach anyone, anywhere, at any time. If you […]

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Confusing Internet Marketing Terms Demystified (Part 4) – When 3rd Party is Involved

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This is Part 4 of the Confusing Internet Marketing Terms Demystified series – Part 1, Part 2, Part 3 Ok, I feel you. This online/internet marketing terms must be spinning your head by now, yes? CPC, CPM, CPL, conversion rate, banner ad optimization, split testing, bounce rate, blah blah… As one of my college professors used to say to […]

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Confusing Internet Marketing Terms Demystified (Part 3) – All about Math

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This is Part 3 of the Confusing Internet Marketing Terms Demystified series – Part 1, Part 2 Were you good at math? Me? Of course. I’m Asian. I’m by default awesome at math. Take a look at this problem I had to solve in junior high school: SHAZAM. I got A+ for humor (D- for actual […]

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Confusing Internet Marketing Terms Demystified (Part 2) – Risk vs Reward of CPC vs CPM

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This is continuation from Confusing Internet Marketing Terms Demystified (Part 1) CPM – Risk vs Reward So now you have the basics down.. What do you think display advertising networks with HUGE amounts of traffic want to sell you? CPC or CPM? Yes, CPM. Why? With CPC advertising, the risk is on THEM to optimize your […]

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