Lead Generation

Why Online Lead Generation Companies Won’t Take Payoff on Backend


Ok, this is a fairly short post.. For sales organization, lead generation partnership just plain works. Buying leads is much cheaper and faster than generating your own, which has high man-power costs and of course pitfalls.. When people ask me about lead generation, I get asked this a lot Why won’t online lead generation take […]

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Avoid Internet Marketers who Came from Selling Used Cars


*Warning: This post has a lot of me ranting & raving, so read at your own discretion.* Sometimes, I wonder.. What is it about internet that draws out the worst in people? Is internet the new used car business? I have customers asking me over and over again… “I got this email… should I buy […]

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How Lead Scrubbing Can Kill the Goose that Lays the Golden Sales Leads


If I haven’t beaten the point into you by now, online lead generation isn’t very easy if you don’t have the right people. Lots of moving parts… lots of specialty knowledge… and lots of “stuff” in general that you have to master if you don’t want to your cost per lead to skyrocket. But there […]

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5 Assenine Online Lead Generation Tactics


My friend has a 5 year old niece who once told me that her best friend keeps asking stupid questions. My response? Woah girlie.. that’s a harsh statement. There is NO such thing as a stupid question. Only stupid question is the one that’s not asked. But you and I are adults… Are there such […]

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3 Questions You MUST Get Answered about the Leads You Buy


Ever hear this phrase? If you’re at a poker table and you don’t know who the patsy is, you’re it. Or this one..? Knowing is half the battle. Or this one..? I want the truth!   What’s the common theme? You GOTTA know. Especially if you’re buying leads, there are many many mistakes that lead […]

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4 Offline Lead Generation Ideas Experienced You Should Exploit


Let’s face it. Online advertising is the greatest thing to happen to lead generation ever since.. umm.. microphone was invented Think about it.. with a simple technology with the microphone, you can now market to multiple people at once. Leverage. That’s what online advertising does: one to many so that you can have a steady […]

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3 Sneaky Tricks to Test if YOur Leads Are Truely Unique


Ever visit the Leaning Tower of Pisa? Not me. I mean, seriously, what is so interesting about a flawed building with crooked foundation? Until, I realized… 1) Italians have the greatest architecture marketers. People fly in from ALL over the world to see this thing. (If you want to see crooked buildings, just visit New […]

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4 Simple Ways to Get Screwed Working with Affiliate Networks


Have you ever watched GI Joe? I used to. A lot. In fact, now that I’m a grown up and I revisit some of these old GI Joe episodes, I got to thinking.. “holy crap, this is super violent”. If I were a father, would I let my kids watch this? hmm.. doubtful. But they […]

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ROI Case Study – Lead Costs Comparison/ROI by Industry


  So as a single guy, I’ve been going on a lot of dates. And one thing that annoys me the most is when women compare me to their past boyfriends. Of course, we ALL do it.. some more than others.. and some more consciously than others. But it makes sense.. we, as human beings, […]

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Social Media Lead Generation? Why Yes, Go Ahead and Scream into a Vacuum


Ever roll your eyes so far back that you can actually feel your eye hitting the back of your skull? Me neither. But you know what I’m talking about, right? Someone claims to be a “professional” yet say something so amateur’ish that it makes you roll your eyes. Every time I hear some online marketer […]

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