Posts Tagged ‘online marketing’

Confusing Internet Marketing Terms Demystified (Part 4) – When 3rd Party is Involved

get-to-the-point

This is Part 4 of the Confusing Internet Marketing Terms Demystified series – Part 1, Part 2, Part 3 Ok, I feel you. This online/internet marketing terms must be spinning your head by now, yes? CPC, CPM, CPL, conversion rate, banner ad optimization, split testing, bounce rate, blah blah… As one of my college professors used to say to […]

Read more

Confusing Internet Marketing Terms Demystified (Part 3) – All about Math

findx

This is Part 3 of the Confusing Internet Marketing Terms Demystified series – Part 1, Part 2 Were you good at math? Me? Of course. I’m Asian. I’m by default awesome at math. Take a look at this problem I had to solve in junior high school: SHAZAM. I got A+ for humor (D- for actual […]

Read more

Confusing Internet Marketing Terms Demystified (Part 2) – Risk vs Reward of CPC vs CPM

funny-pictures-cats-say-good-bye

This is continuation from Confusing Internet Marketing Terms Demystified (Part 1) CPM – Risk vs Reward So now you have the basics down.. What do you think display advertising networks with HUGE amounts of traffic want to sell you? CPC or CPM? Yes, CPM. Why? With CPC advertising, the risk is on THEM to optimize your […]

Read more

Confusing Internet Marketing Terms Demystified (Part 1) – CPC vs CPM

funny-pictures-cat-is-confused-by-rolling-around

Ever hear people in medical industry talk to each other at work? If you haven’t, they sound like they’re speaking a different language. Heck, if I get sick and end up in hospital, they might as well diagnose me in Swahili because the jargon is just so damn confusing.     Internet marketing is no […]

Read more